微軟Yahoo全面達(dá)成交易 - Bing將接手Yahoo搜索業(yè)務(wù)

Win7之家（ afsion.com.cn）：微軟Yahoo全面達(dá)成交易 - Bing將接手Yahoo搜索業(yè)務(wù)

軟媒：國(guó)內(nèi)時(shí)間周三下午或者周四就應(yīng)該大面積的輿論消息和評(píng)論了，微軟Bing在美國(guó)市場(chǎng)的份額將因此從8%躍升25%+，Google在圍剿微軟操作系統(tǒng)和瀏覽器的同時(shí)，顯然，微軟展開(kāi)了反擊。

根據(jù)彭博報(bào)導(dǎo)，AdAge未引述消息來(lái)源表示，微軟 (Microsoft US-MSFT)與雅虎 (Yahoo！US-YHOO)已達(dá)成線(xiàn)上搜索與廣告方面的交易，雅虎將退出搜索技術(shù)事業(yè)。報(bào)導(dǎo)表示，雅虎將以微軟的Bing.com（中文名：必應(yīng)）作 為其預(yù)設(shè)的搜尋引擎。

預(yù)計(jì)此消息將于美國(guó)時(shí)間周三發(fā)布，根據(jù)協(xié)議，兩家公司將共享搜索廣告有關(guān)的收入。雅虎同意在其網(wǎng)站上使用Bing搜索引擎，與此同時(shí)，雅虎可在兩家網(wǎng)站上投放在線(xiàn)廣告。

Microsoft, Yahoo search deal imminent: reports

SAN FRANCISCO (MarketWatch) -- The long-anticipated search and advertising partnership between Microsoft Corp. and Yahoo Inc. is imminent, and a related announcement is expected as soon as Wednesday, according to reports published late Tuesday.

The AllThingsD blog reported that under the terms of the proposed deal, the two companies will share related search-advertising revenue, as opposed to having Microsoft /quotes/comstock/15*!msft/quotes/nls/msft (MSFT 23.51, +0.04, +0.17%) simply offer Yahoo /quotes/comstock/15*!yhoo/quotes/nls/yhoo (YHOO 17.39, +0.17, +0.99%) a hefty up-front payment in order to grant it access to Yahoo's search engine. See AllThingsD report on Yahoo-Microsoft deal plan.

In addition, the online edition of The Wall Street Journal reported that the deal will likely involve Yahoo agreeing to use Microsoft's search engine on its sites, while Microsoft would allow Yahoo to handle search advertising sales for both Yahoo sites and some Microsoft sites. See full WSJ.com story on Yahoo-Microsoft deal plan.

A representative from Microsoft did not immediately respond to a request for comment. A Yahoo spokeswoman declined to comment.

Both Microsoft and Yahoo have long been struggling to gain ground on U.S. online search-market leader Google Inc. /quotes/comstock/15*!goog/quotes/nls/goog (GOOG 436.68, -3.17, -0.72%)
Microsoft mounted an unsolicited takeover bid for Yahoo last year with the intention of teaming up against Google, though Yahoo proved reluctant to entertain the offer and it was ultimately dropped.

However, Microsoft last year also began publicly floating the idea that it could simply partner with Yahoo on search, as opposed to pursuing a full merger.

Yahoo Chief Executive Carol Bartz, who was appointed in January after her predecessor Jerry Yang was forced to step aside, has joked in public that Microsoft would have to offer a "boatload" of money to make such a deal feasible.

However, more recently Bartz has publicly praised Microsoft's revamped search engine, called Bing, which was unveiled in late May.

Some Yahoo investors and Wall Street analysts covering Yahoo have advocated a search partnership with Microsoft, arguing that handing over control of its search business could save Yahoo money and enable it to focus on the sale of graphical, display advertising -- a market that Google is increasingly interested in.

Bartz has countered such arguments by saying that the user preferences and data culled through Yahoo's search service are invaluable for the company's display advertising.

Early indications are that Bing has helped Microsoft draw in an increased number of search users, though Microsoft remains stuck in third place in terms of U.S. market share.

According to data from ComScore Inc., Microsoft held 8% of the U.S. search market in June, while Yahoo held 20% and Google had 65%.
John Letzing is a MarketWatch reporter based in San Francisco.